The metaverse has been a hot topic of conversation recently. The opportunity of the metaverse is significant to marketers who can effectively tap into this audience and be bold in this futuristic virtual playground. This blog will explore critical aspects you need to understand metaverse as a digital marketer. Some…

Each generation of wireless technology has ushered in a new era of connectivity, transforming how we work, live, and play. With 1G, we invented the first cell phone. 2G let us text. 3G got us connected via the Internet. 4G enabled sharing of interactive multimedia, voice, and video. 5G had…

As a non-native speaker, I didn’t have a lot of confidence in copywriting when I started my career as a digital marketer. I was lucky that my content teams gave me a lot of help in proofreading and advice. I realized that while readability is essential, it is not the…

Branding This blog explores the most important KPIs to measure the success of branding campaigns, how to measure them reliably, and what tools are available. “If you do not know where you’re going, you might not get there.” — Yogi Berra. You’ve probably heard a lot that the first step…

From the Cambridge Analytica scandal to the always-listening digital assistant in your apartment, there are more and more concerns about Internet users’ privacy. Change is necessary as the era of surveillance capitalism is here. In March 2021, Google, the largest web browser (with about 60%-70% of market share), announced its…

It’s been a tumultuous year for the advertising industry. In June 2020, GroupM estimated that the advertising economy will decline 10% globally in 2020. Money is tight, and it has become more critical to develop a cost-effective advertising strategy — justifying every cent spent. Fortunately, advanced tools powered by Big…